Frequently Asked Questions

Google Ads is a powerful tool that can boost your business’s visibility by showing your ads to people who are actively searching for what you offer. With options to target specific keywords, locations, demographics, and interests, we can make sure your ads reach the right audience and drive high-quality traffic to your site—ultimately bringing in more potential customers.

Return on Ad Spend (ROAS) depends on several factors, like your industry, target audience, ad quality, campaign goals, landing page experience, your budget, and more. Generally, for lead generation, businesses can expect a ROAS of 300% to 500%, which means for every £1 spent on Google Ads, you might generate £3 to £5 in revenue from leads. As your PPC consultant, my goal is to maximise your returns by consistently fine-tuning your campaigns and optimising for conversions to help you get the most out of every pound spent.

I have over two years of agency experience managing Google Ads campaigns across a variety of B2B and B2C sectors. I’m also Google Ads certified, which means I’m up-to-date with the latest best practices and strategies to help you achieve the best results for your business. While every business is unique, my experience and Google Ads certifications enable me to quickly adapt strategies to meet the specific needs of your industry.

The entire process should be completed within four weeks. Once we have finalised all the details, I will begin setting up your account and creating your campaigns. The timeline also depends on the responsiveness of your communication, as I will need your input for billing information and any other ad-related discussions.

Yes the audit is one fixed cost.

Currently, I don’t offer a Shopping Ads service. However, I specialise in Search, Performance Max, Display, Video, and Demand Gen campaigns to help drive targeted traffic and conversions for your business.

Your Google Ads budget is influenced by factors such as your industry, target services, geographic targeting, competition, ad schedule, business goals and more. I’ll start by researching relevant keywords and estimating a suitable monthly budget for your campaigns. From there, we’ll discuss options and decide on a budget that aligns with your needs, as well as ensuring it works effectively for your ads. *From a broad perspective, Google ads budgets can range from £500 - £50,000+ per month.

You will be automatically charged by Google after your ads run, either 30 days after your last automatic charge or when you reach a preset amount (your payment threshold), whichever comes first. When your account reaches the threshold before the month has ended, your threshold is raised. The amount you're charged may be slightly more than the threshold if your account accrues costs very quickly. Example: Your threshold has started off at £50 and your ads hit £50 after one week - you’ll be charged then. As your account has reached its threshold before the month has ended it is then raised to £100. If the account hits £100 before the month has ended you’ll be charged again, this is continuous until you reach the max threshold.

Management fees cover the ongoing management and optimisation of your PPC campaigns. They include the time and expertise needed to monitor and adjust your ads for better performance. As your PPC consultant, I'll handle tasks like keyword research, bid management, ad creation and reporting to make sure your budget is used efficiently. *These fees are separate from your ad spend and will be charged monthly on the 1st of each month - an invoice will be sent.

I offer three plans to choose from. After conducting keyword research and estimating a monthly budget for your Google Ads campaigns, I’ll recommend the most suitable plan for your business. This recommendation will be based on factors such as the strategy, the number of campaigns needed, budget, and industry. Feel free to get in touch and I’ll be happy to provide you with a tailored quote.